Mineral Eyeshadow (Earth Pigment Pot)

A deep, matte, true-brown pigment that brings instant depth, definition, and smoky richness to any eye or brow look.

Velvety, blendable, and endlessly versatile-  perfect for eyeliner, smoky eyes, or sculpting beautifully defined brows.

Details

What is it?
Earth is a richly pigmented, loose mineral colour that works as an eyeshadow, eyeliner, and brow powder in one. Its deep matte brown tone makes it ideal for strong definition, smoky looks, and naturally fuller brows.

What does it do?

• Creates instant depth and shape along the lash line and in the crease.
• Perfect for bold or soft smoky-eye looks.
• Fills and defines medium to dark brows with ease.
• Can be used wet for a precise, long-lasting eyeliner effect.
• Pairs beautifully with other Pigment Pots for custom colours and layered dimension.

What makes it so special?
This clean, talc-free, irritation-free mineral formula blends seamlessly, builds effortlessly, and stays put — even on sensitive eyes. With strong colour payoff and a silky finish, Earth gives you professional results using just a tiny amount.

All natural. Vegan. Cruelty-free. Proudly Australian-made.

Not sure which shade, product, or routine is right for you? Reach out to us here — we’re always happy to help you find your perfect match.

Weight: 1–1.2 g net

How to Apply

As an eyeshadow: Press or sweep Earth into the outer corners or through the crease using your Blending Brush for depth and dimension.

As an eyeliner: Dampen the Vegan Duo Angle & Eyebrow Brush and apply along the lash line for a natural or bold liner effect.

As a brow powder: Use the angled side of the Duo Angle Brush to fill sparse areas in medium-to-dark brows, building intensity as desired.

Pro Tips

• For crease-proof colour all day, start with Base Camp – Concealer & Eye Primer.
• Mix Earth with a lighter Pigment Pot (like Sticky Date or Dusk) to soften and customise your everyday eye look.
• For longer-lasting brows, apply the Brow Definer first to shape and create a creamy base, then layer Earth lightly on top to add definition and lock the colour in place all day.

Clean, confident, naturally defined eyes — every day.

Ingredients

Hero Natural Ingredients

Mica – Provides smooth, blendable texture with a soft-focus finish.

Iron Oxides – Rich, stable mineral pigments creating the deep brown tone of Earth.

Titanium Dioxide – Supports even coverage and high colour payoff.

Ingredients List
Mica may contain (+/-) Titanium Dioxide, Iron Oxide, Magnesium Stearate, Kaolin Clay, Tin Oxide and Ultraviolets.

Handcrafted in Australia with minimal, clean, naturally derived minerals — always free from talc, bismuth oxychloride, fillers, petrochemicals, or synthetic fragrances.