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This is the full POC Beauty ritual — every product your lips need, working together the way they were designed to.
Three products. Formulated over years. Tested across every shade of brown.
Award-winning. Made for you.
Start with the scrub. Seal with the mask. Finish with a colour that was born from Tamil heritage and blooms beautifully on melanin-rich skin. This is what inclusive beauty actually looks like — from the first ingredient to the last swipe.
What's Inside
Step 1 — The Brightening Lip Scrub ⭐ Clean and Conscious 2025 Vitamin C + Coconut Shell + Papaya Enzyme. Micro-plastic free exfoliation that fades two-tone lips and preps for maximum product absorption. 20g.
Step 2 — The Brightening Lip Mask Kakadu Plum + Liquorice Root + Turmeric. Overnight brightening and deep hydration for melanin-rich lips. Wake up to visibly softer, more even lips. 10g.
Step 3 — The Lip & Cheek Tint ⭐ Beauty Shortlist Winner 2026 KANI (Berry) or INYA (Mauvy) — two shades named in Tamil, formulated for deeper skin tones, buildable from soft wash to bold colour. Lips, cheeks and lids. 3g.
The perfect gift for someone you love.The Complete POC Beauty Ritual Set arrives beautifully presented — everything they need to start their lip care ritual from day one.
Perfect for: Birthdays · Mother's Day · Bridesmaid gifts · Diwali · Eid · Christmas