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Product Details
One year of swatching, testing and reformulating — across every shade of brown.
The POC Beauty Lip & Cheek Tint was born from a simple truth: colour that blooms on deeper skin tones doesn't just happen. It's formulated. Meticulously. With intention.
Two shades. Two names. Both rooted in Tamil heritage — because your colour deserves a story as rich as your skin. Perfect for everyday wear, travel, workdays, and everything in between.
Berry — கனி (Kani) Tamil for fruit — a rich, warm berry that deepens and blooms on melanin-rich skin. Bold enough to build, soft enough to wear daily.
Mauvy — இன்ய (Inya) Tamil for sweet — a soft mauve that melts into deeper skin tones for a natural, diffused flush. Your everyday shade.
Key Ingredients
- Vitamin C (Tetrahexyldecyl Ascorbate) — The premium, fat-soluble form of Vitamin C. More stable, more penetrating and more effective than standard Ascorbic Acid. Brightens skin tone and evens out pigmentation with every application.
- Centella Asiatica + Aloe Ferments — The K-beauty barrier duo. Centella repairs and strengthens your skin barrier while Aloe Ferment delivers deep, lasting hydration. Colour that actively heals while it beautifies.
- Shea Butter + Mango Seed Butter — Double butter nourishment. Conditions, protects and delivers the smooth, crease-free blendability melanin-rich skin deserves.
- Carrot, Beetroot + Turmeric Extracts — Nature's brightening botanicals. Antioxidant-rich, anti-inflammatory and deeply aligned with the natural radiance of deeper skin tones.
- Meadowfoam + Camellia + Jojoba Seed Oils — A triple oil blend that mimics your skin's natural lipid profile. Locks in moisture, prevents dryness and gives the dewy finish that makes this tint look like your skin, but better.
- Vitamin E (Tocopherol) — Antioxidant shield. Protects against environmental stressors and extends the life of your colour throughout the day.